Privacy Policy

1. Introduction

Welcome to iLive ("we," "our," "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our memorial platform.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access or use the Service.

2. Information We Collect

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide when you register for an account, create a memorial, or interact with the Service:

• Account Information: Name, email address, password, profile picture
• Memorial Content: Information about deceased individuals including name, dates, biography, photos, videos, and tributes
• Communication Data: Messages, guestbook entries, and correspondence with our support team
• Payment Information: Billing details (processed securely by third-party payment processors)

2.2 Information Automatically Collected

When you use the Service, we automatically collect certain information:

• Usage Data: Pages visited, time spent, features used
• Device Information: IP address, browser type, operating system, device identifiers
• Location Data: Approximate location based on IP address
• Cookies: Small data files stored on your device (see Section 5)

2.3 Information from Third Parties

If you choose to log in via social media (Google, Facebook), we may receive certain profile information from those services as permitted by your privacy settings.

3. How We Use Your Information

We use the information we collect to:

• Provide and Maintain the Service: Create memorials, manage accounts, process payments, and enable collaboration features
• Improve and Personalize: Enhance user experience, analyze usage patterns, and develop new features
• Communicate: Send service updates, respond to inquiries, and notify about changes to our policies
• Security: Detect and prevent fraud, unauthorized access, and other security issues
• Legal Compliance: Comply with applicable laws, regulations, and legal processes
• Marketing: With your consent, send promotional materials about our services (you can opt out at any time)

4. Information Sharing

We do not sell your personal information. We may share your information in the following circumstances:

4.1 With Your Consent

We may share information with third parties when you have given us your consent to do so.

4.2 Service Providers

We may share information with third-party vendors who perform services on our behalf, including:

• Cloud hosting and storage providers
• Payment processors (Stripe, Flutterwave, M-Pesa)
• Email service providers
• Analytics providers

These providers are contractually obligated to protect your information and use it only for the services they provide.

4.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, government regulations).

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. You will be notified via email and/or prominent notice on our website of any change in ownership or uses of your personal information.

4.5 Memorial Visibility

Memorial content is shared according to the privacy settings you select (Public, Link-only, Invite-only, Family-only). Please review your privacy settings carefully.

5. Cookies & Tracking

We use cookies and similar tracking technologies to enhance your experience. Types of cookies we use:

• Essential Cookies: Required for the Service to function (e.g., authentication, security)
• Preference Cookies: Remember your settings and preferences
• Analytics Cookies: Help us understand how users interact with the Service
• Advertising Cookies: Used to deliver relevant advertisements (if applicable)

You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of the Service.

6. Data Security

We implement appropriate technical and organizational security measures to protect your information, including:

• Encryption of data in transit (SSL/TLS) and at rest
• Regular security assessments and penetration testing
• Access controls and authentication requirements
• Secure data centers with physical security
• Employee training on data protection practices

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. When you delete your account, we will delete or anonymize your personal information within a reasonable timeframe, except where we are required to retain certain information for legal, tax, or security purposes.

Memorial content may be retained as requested by the account owner. If a memorial is inactive for an extended period, we may archive or delete it after providing notice.

8. Your Rights

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request a copy of your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your information (subject to exceptions)
• Portability: Request a machine-readable copy of your data
• Restriction: Request restriction of processing
• Objection: Object to certain processing activities
• Withdraw Consent: Withdraw consent at any time where we rely on consent

To exercise these rights, contact us at privacy@ilive.app. We will respond to your request within 30 days. You also have the right to lodge a complaint with a data protection authority.

9. Children's Privacy

iLive is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information. Parents or guardians who believe their child has provided us with personal information should contact us immediately.

10. International Transfers

Your information may be transferred to and processed in countries other than your own. These countries may have data protection laws different from your country. We take appropriate measures to ensure that your information receives an adequate level of protection, including using standard contractual clauses where required.

11. Third-Party Services

The Service may contain links to third-party websites or services (e.g., YouTube, Vimeo). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.

We use the following third-party services:

• Google Analytics: To analyze website traffic and usage
• Stripe/Flutterwave: Payment processing
• Google Maps: Location services
• YouTube/Vimeo: Video embedding

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We will provide additional notice for significant changes (e.g., via email or a prominent notice on the Service). Your continued use of the Service after such modifications constitutes your acknowledgment of the modified Privacy Policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: